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Our Lady of Victory Homes of Charity Promotes Tom Lucia to Director of Annual Giving
As Director of Annual Giving, Lucia will lead HOC’s direct-response fundraising efforts, including all direct-mail and e-giving campaigns. He will also lead the organization’s Associate Giving Campaign and, oversee donor database management, inbound gift processing, and the work of HOC’s donor-services team.
Lucia has worked at the Homes of Charity for a total of 10 years, having served in the public relations / special events department between 1998-2005 and 2015-2016. He assumed the role of HOC’s Director of Mail Operations in 2016.
Lucia has more than 25 years of experience in communications, marketing, and fundraising, having previously worked at Canisius High School, the Charter School for Applied Technologies, and Meals on Wheels for Western New York. He is an active member of the National Catholic Development Conference (NCDC) and the local chapter of the Association of Fundraising Professionals (AFP). He is a past board member and president of the Buffalo Niagara Chapter of the Public Relations Society of America and a former board member and chair of the Greater Buffalo Counseling Centers, Inc.
Lucia earned his bachelor’s degree in print journalism from the University of Maryland at College Park.